Get to know your clients and what influences their flooring decisions with our Flooring Service Client Persona Guide. This easy-to-use resource helps flooring contractors, installers, and service providers understand their clients’ aesthetic preferences, functional needs, and renovation motivations. Use this guide to attract your ideal clients, personalize your recommendations, and craft marketing that truly resonates, whether they’re homeowners planning a remodel, real estate professionals prepping properties, or commercial managers focused on durability and design.
