Get to know your customers and what keeps them coming back for relaxation with our Spa Customer Persona Guide. This easy-to-use resource helps spa owners and wellness professionals understand their customers’ self-care habits, lifestyle preferences, and motivations for booking spa services. Use this guide to attract your ideal visitors, enhance the in-spa experience, and create marketing that truly resonates, whether they’re wellness seekers, occasional treat-yourself guests, or regulars looking for stress relief and rejuvenation.